After announcing the upcoming release of Pakistan’s first HD Urdu
language animated feature film titled ‘3 Bahadur’, Karachi based production
house SOC Films has launched a series of short documentaries titled ‘I Heart
Karachi’, which chronicles the individuals who put their lives at risk in
the line of duty for others. The documentaries were exclusively premiered at
Nueplex Cinemas on 28th August 2014 to much acclaim. I Heart Karachi
will also be exhibited by SOC Films through private screenings which will be
held towards the end of August and early September 2014. The series is being
screened in select government and private schools and colleges after which it
will be aired through major broadcast channels nationwide.
At the premiere Sharmeen Obaid-Chinoy addressed a packed house
where she briefly talked about the work and efforts of her venture SOC Films
while introducing her team and the documentary subjects. The audience also
experienced an exclusive preview of SOC Films’ upcoming projects; Sachal
Studios, Humaira 2 and Teen [3] Bahadur. Haya Fatima Iqbal, the producer for I
Heart Karachi, then welcomed the documentary subjects Dr. Seemin Jamali, Shahid
Anjum and Abid Farooq to the podium where they talked of their work experiences
of their respective fields.
The ‘I Heart
Karachi’ documentary series consists of 5 short films highlighting the
struggles of Karachiites who risk their lives every day to make the city a
better place to live. The unique series celebrates the efforts of these individuals
who work in some of the most violence-prone areas of Karachi yet actively
respond to violent extremism through positive action. These individuals include
Dr. Seemin Jamali, head of emergency at JPMC; Zafar Ahmed, firefighter; Shahid
Anjum, crime reporter for Abb Takk News; Naseem Muneer (late), polio worker;
and Abid Farooq, bomb disposal squad in-charge of the West zone.
Speaking about the new series, Film and TV Director
Sharmeen Obaid-Chinoy said, “’I
Heart Karachi' has been a very
special project for me. Karachi is my hometown and I have
witnessed firsthand the increase in violence over the years. But this is a city
that defies all odds and the collective resilience of its people is further
highlighted through the extraordinary efforts of these five individuals who put
their lives on the line everyday as they step out of the comfort of their homes
into a world of chaos.”
"It’s
amazing how much these unsung heroes have sacrificed for us and how little we
know about them. It is important for us to celebrate their efforts because they
are the people who make Karachi livable." said Asad Faruqi, Director
of Photography for I Heart Karachi.
"They
say the pace of Karachi is faster than the rest of Pakistan. We talk fast, we
walk fast, and we get things done fast. We get angry quickly, but we also
forgive and move on easily. While a part of us takes pride in being this way,
we sometimes need to pause. We need to pause and acknowledge the efforts of the
people who always manage to maintain relative peace in the chaos of Karachi. I
Heart Karachi is our way of saying "thank you" to all such
people." said Haya Fatima Iqbal, the producer for I Heart Karachi.
CityFM89 is the official
English Radio Media Partner for I Heart Karachi with ApnaKarachi107 as the
official Urdu Radio Media Partner. For more information about ‘I Heart Karachi’
and other SOC Films projects, please visit: http://www.facebook.com/socfilms
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