Lala Textiles showcases‘Empowerment of Women’ at Aalishan Pakistan Lifestyle Exhibition 2014!

Leading Pakistani textile brand LALA extended its fashion reach at the Aalishan Pakistan Lifestyle Exhibition 2014 in association with Trade Development Association of Pakistan (TDAP).Held in New Delhi, India, LALA’s participation commenced throughashowcase ofits collection ‘Empowerment of Women’, on 10^thSeptember 2014 of the Lifestyle eventwhich was followed by an exhibition from 11^th – 14^th September 2014 at Pargati Maidan.

For the showcase LALA collaborated with Samarpan Foundation,a non-profit charitable trust that supportsorphanedgirls, of whom several walked the ramp with the nation’s top models to showcase the brand’s signature collection. The finale was graced by acclaimed Bollywood film director Mr. Mahesh Bhatt who, accompanied by Mr. Pervez Lala, CEO, LALA, walked the ramp in support of the Orphan girls project. In addition to its showcase, the textile brand will also be managing an exhibition at stall numbers 111 to 116, where attendees can expect an array of fusion of modern and traditional designs with the finest fabrics throughout the duration of the exhibition.

Featuring a fusion of modern and traditional design elements, the‘Empowerment of Women’collection consists of crushed lowers, jackets, angrkha, jumpsuit, bolero and sequenced jackets made from luxefabrics including lawn, cotton, chiffon, jamawar and dobby in a dynamic color palette of coral, black, gold, blue beige, maroon and white colours. With the new collection, LALA endeavours to createa distinct new look to Lawn as a versatile fabric that can be utilised for Pret and Luxury Pret.

On LALA’s participationatAalishan Pakistan Lifestyle, CEO Pervez LALA has said: ‘Our participation at Aalishan Pakistan Lifestyle Exhibition is in sync with our commitment to expand regionally and internationally; our new focus throughout 2014 -2015 which was communicated by the brand in February 2014. LALA always seeks innovative international avenues to promote the cultural aesthetics of Pakistan and the strength of our fabric and accessibility and this platform is an extension of this philosophy.”

On LALA’s association Mr. Mahesh Bhatt, said, “It gives me great joy to stand shoulder to shoulder with Mr. Pervez Lala of LALA from Lahore Pakistan to be a part of this mega show and I am even happier that Mr. Lala has made a long term commitment to empower the girl child and the women of India and Pakistan. I have always believed like the father of the nation that only when India and Pakistan walk through the roads of time like two brothers will the world be a peaceful place to live in. More power to all those who support this vision!”

Indeed, having started in Pakistan in 1947, LALA has today grown to encompass seven diverse retail brands providing accessible summer; midsummer and winter fabric ranges. Today, with their multiple decades of seasoned experience, the LALA brand continues to provide quality material through custom prints throughout the year and has expanded exponentially within Pakistan, India, Bangladesh, the Middle East and the UK. The brand is best known for their seasoned experience in manufactured, producing and retailing quality textile with a commitment to principled trade.

For more information please visit:

www.facebook.com/lalaprints

Maybelline New York recently launched Colossal Kajal 12 Hour Formula in Pakistan

Maybelline New York recently launched the new 12 hour formula of its worldwide bestselling Colossal Kajal, in Pakistan!

The trend setting cosmetics brandMaybelline New York has recently launcheda ground breaking 12 hour formula of its renownedColossal Kajal, in Pakistan. One of Maybelline’s most celebrated products internationally, the launch of Maybelline’s Colossal Kajal 12 hour in Pakistan is in line with their global mission of bringing trends from the catwalk to the sidewalk.

The Extra Black Maybelline Colossal Kajal12 hour creates smudge-free bold lines that last for up to 12 hours. Fortified with 5 enriching ingredients; Olive Oil, Esters, Emollient Butter, Vitamin-E, Vitamin-C Derivative & Conditioning Agent,the new formula not only beautifies eyes, but soothes and nourishes them as well. The Maybelline Colossal Kajal is priced at only PKR 299/-

“At Maybelline New York, we believe in the importance of high quality productsat accessible prices. The Colossal Kajal 12 hour formula is exactly that – it is one of our bestselling products and we are excited to launch this here in Pakistan”.– said Moazzam Ali Khan, General Manager Consumer Products Divison, L’Oreal Pakistan.

“I highly recommend the new Maybelline Colossal Kajal. The new formula is creamy, soft and glides easily on my lids and has a deep black pigment that deliver intense color and the blackest shine with color that does not smudge or fade. The Kajal doesn’t sting the eyes as other Kajal’s tend to –now anyone can pull off the winged liner look easily as the Maybelline New Colossal Kajal features a unique tip that glides smoothly for even application. Coming to my favorite part, the Kajal stays on the eyes for a solid 12 hours!“saidRaana Khan, Maybelline’s Make-up Artist of the year.

Maybelline’s new 12 hour Colossal Kajal is now available nationwide in two color variants [black and turquoise] at all leading department stores at PKR 299/-.

For further information, please log on to:

https://www.facebook.com/MaybellineNewYork.Pakistan

HSYto make late night television fashionable with “Tonite with HSY”

Pakistan’s leading couturier Hassan SheheryarYasin continues his 20^th year celebration with his TV debut as host of the much anticipated late night show “Tonitewith HSY”. Airing from 13^th September 2014 on HUM TV at 9:00 pm PST, the weekly show will feature the leading personalities from the music, film and entertainment industry of Pakistan including the likes ofMahira Khan, Fawad khan, Ayesha Khan, Hamza Ali Abbasi, Maria Wasti, Ayesha Omar, Reema Khan, Bilal Lashari, Saba Hameed and MeeshaShafi to name a few.

With this new undertaking, HSY endeavors to share a unique perspective on the nation’s favorite celebs in a format that no previous entertainment programmehas offered thus far. With a vision of creating a show which refrainsfrom the usual gossip, “Tonite with HSY” featuresdiscussions shaped around lighter topics such as entertainment, music, film, clothes and the celebrities’ views on life. The project promises todeliverengaging and fun filled content which is a welcome relief from the negativity that has dominated TV screens in the recent past.

The new show will also feature different segments; ‘LoveEm Hate Em’, where the guests will be shown photographs of celebrities on which they will share their comments, ‘AjnabiKaunHo Tum’ where guestsreceive anonymous phone calls from family, friends and colleagues for them to guess who it is and ’Takra’ a friendly Q&A war between guests, with a view of making the show more entertaining, candid and spontaneous.

Speaking about the show, HassanSheheryar Yasin said “There is a lot of despair in our country and TV in Pakistan is a constant reminder of all the wrong things happening in our part of the world. This new show is one way to get people to focus on the positive and take a break from all the negativity in our lives. The new show is based on an entirely new format; it’s literally like walking into my house and having a chat with me. The set is very creatively designed and looks just like my house; hence, it is an ideal place to have intimate conversations with yours truly.”

In his years of fashion, HSY’s pioneering role has been of significant influence, working to shape the course of the Pakistani fashion industry and to create new professional benchmarks through his fashion design, innovative fashion marketing and promotion, with this television venture, he campaigns to make a new benchmark and give talk shows in Pakistan a new meaning.

The new show will air every Saturday with repeat telecast every Sunday following the live airing. For more information, please log on to:https://www.facebook.com/TonitewithHSY and https://www.facebook.com/hsystudio

Coca-Cola Pakistan decides to delay the airing of Coke Studio Season 7

Coca-Cola Pakistan has decided to delay the airing of Coke Studio Season 7, till further notice. The new release date for the inaugural episode will be announced soon with further details regarding songs and artists scheduled for the introductory episode.

In the meantime, keep visiting www.cokestudio.com.pk for more details on Coke Studio Season 7, its artists and to follow the Coke Studio journey online.

SOC Films’ new documentary series ‘I Heart Karachi’ pays tribute to the unsung heroes of Karachi

After announcing the upcoming release of Pakistan’s first HD Urdu language animated feature film titled ‘3 Bahadur’, Karachi based production house SOC Films has launched a series of short documentaries titled ‘I Heart Karachi’, which chronicles the individuals who put their lives at risk in the line of duty for others. The documentaries were exclusively premiered at Nueplex Cinemas on 28^th August 2014 to much acclaim. I Heart Karachi will also be exhibited by SOC Films through private screenings which will be held towards the end of August and early September 2014. The series is being screened in select government and private schools and colleges after which it will be aired through major broadcast channels nationwide.

At the premiere Sharmeen Obaid-Chinoy addressed a packed house where she briefly talked about the work and efforts of her venture SOC Films while introducing her team and the documentary subjects. The audience also experienced an exclusive preview of SOC Films’ upcoming projects; Sachal Studios, Humaira 2 and Teen [3] Bahadur. Haya Fatima Iqbal, the producer for I Heart Karachi, then welcomed the documentary subjects Dr. Seemin Jamali, Shahid Anjum and Abid Farooq to the podium where they talked of their work experiences of their respective fields.

The ‘I Heart Karachi’ documentary series consists of 5 short films highlighting the struggles of Karachiites who risk their lives every day to make the city a better place to live. The unique series celebrates the efforts of these individuals who work in some of the most violence-prone areas of Karachi yet actively respond to violent extremism through positive action. These individuals include Dr. Seemin Jamali, head of emergency at JPMC; Zafar Ahmed, firefighter; Shahid Anjum, crime reporter for Abb Takk News; Naseem Muneer (late), polio worker; and Abid Farooq, bomb disposal squad in-charge of the West zone.

Speaking about the new series, Film and TV Director Sharmeen Obaid-Chinoy said, “’I Heart Karachi' has been a very special project for me. Karachi is my hometown and I have witnessed firsthand the increase in violence over the years. But this is a city that defies all odds and the collective resilience of its people is further highlighted through the extraordinary efforts of these five individuals who put their lives on the line everyday as they step out of the comfort of their homes into a world of chaos.”

"It’s amazing how much these unsung heroes have sacrificed for us and how little we know about them. It is important for us to celebrate their efforts because they are the people who make Karachi livable." said Asad Faruqi, Director of Photography for I Heart Karachi.

"They say the pace of Karachi is faster than the rest of Pakistan. We talk fast, we walk fast, and we get things done fast. We get angry quickly, but we also forgive and move on easily. While a part of us takes pride in being this way, we sometimes need to pause. We need to pause and acknowledge the efforts of the people who always manage to maintain relative peace in the chaos of Karachi. I Heart Karachi is our way of saying "thank you" to all such people." said Haya Fatima Iqbal, the producer for I Heart Karachi.

CityFM89 is the official English Radio Media Partner for I Heart Karachi with ApnaKarachi107 as the official Urdu Radio Media Partner. For more information about ‘I Heart Karachi’ and other SOC Films projects, please visit: http://www.facebook.com/socfilms

Globally Acclaimed Journalist Kamran Khan Joins as President and Editor-in-Chief, BOL Media Group

Kamran Khan Joins as President and Editor-in-Chief, BOL Media Group

BOL Group, Karachi, 27th July 2014 BOL, Pakistan's largest media group, has welcomed on-board globally acclaimed journalist Kamran Khan as the group's President and Editor-in-Chief. This is a major milestone for BOL which has meticulously acquired a dream-team of highly experienced professionals with decades of experience to their credit.

Mr. Kamran Khan is one of the most respected, experienced and celebrated professionals of Pakistani journalism with unparalleled fan following in Pakistan and abroad. His experience with more than 3000 fantastic investigative news stories and around 3000 daily news and current affairs shows make Mr. Kamran Khan, in many ways, Pakistan's most distinguished journalist with global recognition.

His legendary daily news and current affairs show "Aaj Kamran Khan Kay Saath (AKKKS)" gained incomparable heights in viewership, ratings and above all, in credibility. From The New York Times to Gallup surveys in Pakistan, viewers found AKKKS as most watched and most credible news and current affairs show in Pakistan. Before that, his 25 years in print journalism had earned Mr. Kamran Khan a celebrity status as Pakistan's most famous investigative journalist.

Mr. Kamran Khan's decision to join BOL is a momentous honor and privilege for BOL. His candid journalistic style and high professional standards symbolize the ideals of modern journalism and have brought him well-deserved international acclaim. He has been known to leave a trail of leaders in his wake and BOLwalas stand to benefit immensely from his diverse expertise.

"We are at the brink of revolutionizing the country's media industry," said Mr. Kamran Khan, while commenting on his decision to join BOL. "This will herald the beginning of not just a better and stronger media industry but also a new Pakistan."

BOL has been launched by Axact, world's leading IT company, with the objective of revolutionizing the country's media industry. The industry has been incredibly supportive and welcoming with a number of leading media professionals joining BOL to help realize the channel’s long-term vision and to spread the message of SEDAxact.

BOL senior leadership, including Chairman and CEO Shoaib Ahmed Shaikh, are immensely delighted to welcome Mr. Kamran Khan to the fold. "We have promised Pakistan a revolution and we do not default on our promises," said Mr. Shoaib Shaikh, adding that Mr. Kamran Khan’s decision to join BOL represents the beginning of the revolution.

Ali Xeeshan Collection at PFDC Sunsilk Fashion Week 2014 Day 1

Ali Xeeshan at  7th PFDC sunsilk fashion week 2014. The range was perfectly balanced on sleek, flattering, and classical silhouettes.