The official OST for Dekh Magar Pyaar Say hits across Pakistan!

Following up on the exclusive release of Dekh Magar Pyaar Say [#DMPS] Music video promos - Kala Doriya, Tasveer (Talal Qureshi Mix) and Kabhi Kabhion its official portals, the official OST of Dekh Magar Pyaar Say [#DMPS] was released on Tuesday 4^th August 2015.

The introduction of the DMPS official OST was facilitated through an intimate media meet & greet at Imperial Cinema, Cinepax Fortress Square, Super Cinema Vogue Towers and Cinestar Township Lahore where the principal cast of Dekh Magar Pyaar Say [#DMPS] along withand artist SOCH the band and Asrar met with DMPS enthusiast and disseminated the official soundtrack; with award-winning actress and Pakistani silver screen luminary #HumaimaMalick and debutant actor #SikanderRizvi, grandson of the legendary Madam Noor Jehan and the brother of Pakistani actress Sonya Jehan in attendance, Both artistes spoke at length about their involvement in the project and unveiled the official OST through a LIVE performance by SOCH to esteemed members of the press and guests on the occasion. The meet was well attended and included appearances by celebrities such as singer Ali Zafar.

With leading filmmaker Asad-ul-Haq and Producer Ali Murtaza behind the artistic vision of the motion picture set to release on the festive 14^th August 2015, the modern romantic comedy has roped in the iconic Saima Rashid Bargfrede as the motion picture’s Official Styling Partner along with Pakistan’s leading design house, HSY and fashion designer Hassan Sheheryar Yasin as the Creative and Fashion Design Director for #DMPS, a collaborative association which is unique to Pakistani cinema. The script for #DMPS has been penned by writer and journalist Saba Imtiaz, who recently released her debut novel, ‘Karachi, You’re Killing Me!’ with BAFTA winning Director of Photography, Nicholas D. Knowland [aka Nic Knowland] of Jinnah fame as the official DoP of the project. Creative Chaos are official digital partners for #DMPS with Ammara Hikmat at Encyclomedia as strategic partner, Hammad Chaudhry of HKC Entertainment as the official global film distributor and all media management by Lotus Client Management & Public Relations.

Catch DMPS stars in Islamabad on Wednesday 5^th August 2015 Centaurus Mall at 7PM, Cinepax Rawalpindi at 8 PM, Arena and Cine Gold Bharia Town at 10:30PM. The team will also be visiting Karachi Cinemas on Thursdays 6^th August 2015 and Friday 7^th August 2015 at Cinepax Ocean Mall at 9PM.

Mother’s Daycelebrations held at Fortress Square Mall

Fortress Square mall in Lahore celebrated Mother’s Day with thoughtful surprises on Sunday, May 10, 2015.Mothers visiting the mall received special treats in the form of customized cupcakes and competitions with the chance to win some great prizes. Mall staff were on the lookout for families over the Mother’s Day weekend, picking out lucky mothers and surprising them with special gifts.

A full-day long celebration of Motherhood with an array of activities focusing on moms just in time for Mother’s Day at Fortress Square included a Mother's love photo-booth, live singing and song dedication, musical chair competition for momsand delicious made-to-order Mother’s Day themed cakes.

“Mothers definitely deserve to have a special day dedicated to them, and we honor the occasion by giving them special treats. We want to create great moments for our loyal customers through the array of family entertainment and themed activities in the mall, by which we also give sons and daughters a chance to reconnect and create a special memory. This year, we gave out over a 1,000 post-cards to mall visitors, brands and mall employees for their mother’s.” said Marketing Manager of Fortress Square mall, Muhammad Haseeb Khan.

Fortress Square, is a full service shopping mall located in the heart of Lahore Cantt just a few minutes’ drive from main Mall road. It is a state-of-the-art purpose built mall featuring a diverse range of over 100 Retail Brands, 3-Screen Multiplex Cinema, a picturesque Food Court, Super Space & Rainbow Garden for Kids and a 4 Level Car Parking all under one roof to ensure that the entire family can enjoy their shopping and entertainment in a safe and secure atmosphere. For more information, please log on the official Fortress Square website at www.fortresssquare.com or Facebook page at www.facebook.com/fortresssquare.   

Adnan Pardesy exhibitedhis latest collection “Labyrinth” at L’Atelier

After participating at Fashion Pakistan Week Autumn / Winter 2014, acclaimed couturier Adnan Pardesy exhibited his eponymous label’s latest collection “Labyrinth” at L’Atelier Lahore. The evening featured an engaging fashion presentation where models showcased ensembles from the Labyrinth collection.

“Labyrinth” featured well-structured tapered jackets, simple clean lines, graphic details, intricate hand embroidery with fabric manipulation and labyrinthine fabric twists and drapes. The collection is based on luxe fabrics including silks, crepes, chiffons, charmeuse silk and net.

For “Labyrinth”, Adnan Pardesy took inspiration from psychedelic patterns and weaves along with Japanese weave structures, Chinese floral patterns, forest abstracts, Kalamkaari, Japanese Geisha, Greek temple landscape imagery, African tribal motifs, stencil technique tattoos, contemporary art with abstract imagery and Islamic pattern compositions.

Not only this, the brand also exhibited their other collections comprising of pret wear, luxury pret and bridals. 

For more information, 

visit: https://www.facebook.com/ADNANPARDESYOFFICIAL 

https://twitter.com/AdnanPardesy 

http://instagram.com/adnanpardesy

Fact Sheet PFDC L’Oréal Paris Bridal Week 2014

Fact Sheet

PFDC L’Oréal Paris Bridal Week 2014

Please find below:

• Key Information on PFDC L’Oréal Paris Bridal Week
• A list of participating designers.
• A list of participating stylists/make-up artists.

Note: Please do not hesitate to contact us for any queries regarding the PFDC L’Oréal Paris Bridal Week

• PFDC L’Oréal Paris Bridal Week is the official name of the week. We would appreciate if you do not use any alternate name for this week of fashion when referencing it in print/online/on-air.

• 30^th September –2^ndOctober 2014arethe official bridal week dates.
• Official Twitter Hashtag: #PLBW2014
• PFDC L’Oréal Paris Bridal Week will feature 15 bridal showcases and the Bank Al-Falah Rising Talent Show featuring 5 emerging bridal couturiers.
• L’Oréal Paris will be launching an exclusive PLBW Bridal Make-Up Kit, which can be used to recreate favourite make-up looks from PLBW 2014.
• L’Oréal Paris will also be publishing their signature newsletters each day of Bridal Week showcasing looks created by the PLBW make-up teams using L’Oréal Makeup Designer Paris products. Along with this; special editions on Day 2 and Day 3 of the event will feature the revolutionary “Revitalift Laser X3” anti-ageing skin care range and custom content pertaining to “Bridal Season Hair styles” with L’Oréal Paris hair care and Excellence Wild Ombrés hair color range.
• The participating bridal week hair and make-up styling teams will comprise of Maram&Aabroo for womenswear and Khawar Riaz for menswear on Day-1 and Nabila/NGENTS for both womenswear and menswear on Day-2 and Day-3.
• Black Carpet Sponsor and Official Telecom Partners: Warid Telecom
• Official Banking Partners for PFDC: Bank Al-Falah
• PFDC L’Oréal Paris Bridal Week's official logistics partner: FedEx - GSP Pakistan Gerry’s International
• Official Beverage Partner: Diet Pepsi
• Official Jewellery Sponsor: WaseemJewellers
• Associate Sponsors: Rose Petal and New Lahore City
• Official Media Partner: Hum TV
• Official Radio Partner:CityFM89
• Show production and Choreography: HSY Events
• Official Spokesperson for PFDC: Sara Shahid of Sublime by Sara
• Official Media Relations Manager: Haiya Bokhari
• Public Relations: Lotus Client Management & Public Relations
• Logistics and Operations:Eleventh Retail
• Photographer: Faisal Farooqui and the team at Dragonfly
• Front Stage Management: Maheen Kardar Ali
• Backstage Management: Product 021
• Digital Support: PakkaPapita
• Designer and Make-up artists quotes will be available to you through Lotus should this be so desired.
• All official designer images of their past work/profile images are available directly through Lotus.

Fourth Consecutive PFDC L’Oréal Paris Bridal Week 2014

Announcing Corporate Partnerships, Participating Designers and PFDC’s Media Department

[Lahore: 19^th September 2014] The Pakistan Fashion Design Council [PFDC] in collaboration with L’Oréal Paris, the world’s leading beauty brand, reveal the names of participating fashion designers along with information on their corporate synergies for PFDC L’Oréal Paris Bridal Week 2014 [#PLBW2014] being held in Lahore from 30^th September to 02^nd October 2014. The platform is set to define and present contemporary and traditional Pakistani Bridal fashion, make-up and hair trends, fusing to create the ‘look’ for the 2014 – 2015 bridal season.

Designers showcasing at PFDC L’Oréal Paris Bridal Week represent a diversity of aesthetics ranging from those steeped in tradition, design houses who focus on bridal fusion wear and those who are inspired by the more contemporary bride/groom. The 4^th PFDC L’Oréal Paris Bridal Week also marks the exciting new addition of the Bank Al-Falah Rising Talent Show facilitated by the long-term Official PFDC Banking Partners, whose continued support to fashion has positively contributed to the development of Pakistan’s emerging design talent. Presenting collections at PFDC L’Oréal Paris Bridal Week 2014 are: Ali Xeeshan Theatre Studio, Ammara Khan, Asifa & Nabeel, Fahad Hussayn, HSY, Karma, Misha Lakhani, Nickie Nina, Nida Azwer, Nomi Ansari, Saira Shakira, Sana Safinaz, Sania Maskatiya, Shamaeel Ansari and Zara Shahjahan in addition to the Bank Al-Falah Rising Talent Show comprising of 5 emerging bridal designers: Akif Mahmood, Mahgul, Seher Tareen, Sofia Chishti and Wardha Saleem. The PFDC will also be providing participating designers with promotional exhibition space to showcase their collections at the PFDC Boulevard Lahore store after the fashion extravaganza concludes.

Sehyr Saigol, Chairperson of the Executive Committee of PFDC has said, “PFDC is delighted to announce the fourth iteration of our popular PFDC L’Oréal Paris Bridal Week. It is a source of great pride to see the platform grow to become one of the most respected sources of looks, styles, trends and bridal fashion that define the approaching Pakistani Bridal season. This year’s final line-up of designers is one of the strongest yet and features several designers who are making their debut at the PLBW platform. We welcome all designers to PLBW and look forward to working with all partners; including our sponsors, designers, stylists, models and production team to make PLBW 2014 the best iteration of the platform yet.”

Musharaf Hai, Managing Director L’Oréal Pakistan said, “It’s amazing to collaborate with the Pakistan Fashion Design Council for the 4^th time on PFDC L’Oréal Paris Bridal Week. This platform provides L’Oréal the opportunity to showcase our global expertise in Beauty, a legacy which spans over a 100 years. To look beautiful on the “special day” is the eternal desire of a bride. Hence, fashion, style, make-up are integral aspects of the bridal experience. We proudly present L’Oréal Paris exclusive make-up looks in collaboration with fashion industry’s leading designers. We hope you will join us to celebrate the passion, glamour and creativity that is the hallmark of PFDC L’Oréal Paris Bridal Week.”

This year, the PFDC L’Oréal Paris team will also take bridal hair and make-up trends to a whole new level where the bridal week make-up teams will exhibit their interpretation of bridal hair and make-up trends for the season using L’Oréal Makeup Designer Paris products. The participating bridal week hair and make-up styling teams will comprise of Maram & Aabroo for womenswear and Khawar Riaz for menswear on Day-1 and Nabila/NGENTS for both womenswear and menswear on Day-2 and Day-3. Indeed, through working with such diverse and creative stylists, L’Oréal Paris endeavours to build on its global tradition of associating with and defining the latest make-up trends and innovations.

In addition to this, L’Oréal Paris will be launching an exclusive PLBW Bridal Make-Up Kit, which can be used to recreate favourite make-up looks from PLBW 2014. In continuation of the trend set at the debut PLBW by the brand, L’Oréal Paris will also be publishing their signature newsletters each day of Bridal Week showcasing looks created by the PLBW make-up teams using L’Oréal Makeup Designer Paris products. Along with this; special editions on Day 2 and Day 3 of the event will feature the revolutionary “Revitalift Laser X3” anti-ageing skin care range and custom content pertaining to “Bridal Season Hair styles” with L’Oréal Paris hair care and Excellence Wild Ombrés hair color range.

Indeed the success of PFDC L’Oréal Paris Bridal Week continues to prompt private sector associates to grow in their engagement of the platform to launch new products, marketing campaigns and promotional activities with a common vision with the PFDC of developing and promoting Pakistan’s fashion industry. In this same spirit, this year the PFDC welcomes Official Jewellery Sponsors Waseem Jewellers, one of Pakistan’s premier creators and masters of the art of jewellery since 1979. Also new to PLBW are Rose Petal, who are considered industry leaders of design and innovation in sanitary paper products. Continuing the tradition of using the PLBW platform to launch campaigns, Rose Petal will be celebrating Pakistani Art & Fashion through the introduction of a new range of paper products named ‘Rose Petal Canvas’ at PLBW. Warid Telecommunication also makes its PLBW debut as the Official Telecom Partner and Black Carpet Host for the platform. Leading real estate and planned communities authority New Lahore City, a project of the Rafi Group, are also partnering with PFDC for the first time at PLBW 2014. In continuation of their support for the platform, leading global courier company FedEx - GSP Pakistan Gerry’s International will be participating as PLBW’s Official Logistics Partner, Diet Pepsi as PLBW’s Official Beverage Partners and Bank Al-Falah as the Official Banking Partners. Bank Al-Falah, Warid Telecom, Rose Petal, FedEx – GSP Pakistan Gerry’s International and New Lahore City will all be hosting a custom-designed VIP lounge at the event.

PFDC has also introduced a dedicated Media Relations Department which is headed by the Council’s Official Media Relations Manager Haiya Bokhari. The new Media Relations department will also have a dedicated space at PFDC L’Oréal Paris Bridal Week to facilitate members of the press at the venue of the bridal fashion platform. PFDC L’Oréal Paris Bridal Week [#PLBW2014] will be produced by the in-house PFDC production team with show production and choreography by HSY Events, front stage management by Maheen Kardar Ali, backstage management by Product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Retail, digital support by Pakka Papita, photography by Faisal Farooqui and the team at Dragonfly, Hum TV as the Official Media Partners, CityFM89 as the Official Radio Partners with all media management by Lotus Client Management & Public Relations.

For more information, logon to: http://www.pfdc.org/ and http://www.facebook.com/PFDCOfficial or follow PFDC on twitter: https://twitter.com/PFDCOfficial and Instagram: https://instagram.com/PFDCOfficial

For media queries related to PFDC L’Oréal Paris Bridal Week 2014 please contact:

Haiya Bokhari – media@pfdc.org, +92 42 35764592

Lotus PR - press@lotuspk.com, +92 302 848 99 44

Lala Textiles showcases‘Empowerment of Women’ at Aalishan Pakistan Lifestyle Exhibition 2014!

Leading Pakistani textile brand LALA extended its fashion reach at the Aalishan Pakistan Lifestyle Exhibition 2014 in association with Trade Development Association of Pakistan (TDAP).Held in New Delhi, India, LALA’s participation commenced throughashowcase ofits collection ‘Empowerment of Women’, on 10^thSeptember 2014 of the Lifestyle eventwhich was followed by an exhibition from 11^th – 14^th September 2014 at Pargati Maidan.

For the showcase LALA collaborated with Samarpan Foundation,a non-profit charitable trust that supportsorphanedgirls, of whom several walked the ramp with the nation’s top models to showcase the brand’s signature collection. The finale was graced by acclaimed Bollywood film director Mr. Mahesh Bhatt who, accompanied by Mr. Pervez Lala, CEO, LALA, walked the ramp in support of the Orphan girls project. In addition to its showcase, the textile brand will also be managing an exhibition at stall numbers 111 to 116, where attendees can expect an array of fusion of modern and traditional designs with the finest fabrics throughout the duration of the exhibition.

Featuring a fusion of modern and traditional design elements, the‘Empowerment of Women’collection consists of crushed lowers, jackets, angrkha, jumpsuit, bolero and sequenced jackets made from luxefabrics including lawn, cotton, chiffon, jamawar and dobby in a dynamic color palette of coral, black, gold, blue beige, maroon and white colours. With the new collection, LALA endeavours to createa distinct new look to Lawn as a versatile fabric that can be utilised for Pret and Luxury Pret.

On LALA’s participationatAalishan Pakistan Lifestyle, CEO Pervez LALA has said: ‘Our participation at Aalishan Pakistan Lifestyle Exhibition is in sync with our commitment to expand regionally and internationally; our new focus throughout 2014 -2015 which was communicated by the brand in February 2014. LALA always seeks innovative international avenues to promote the cultural aesthetics of Pakistan and the strength of our fabric and accessibility and this platform is an extension of this philosophy.”

On LALA’s association Mr. Mahesh Bhatt, said, “It gives me great joy to stand shoulder to shoulder with Mr. Pervez Lala of LALA from Lahore Pakistan to be a part of this mega show and I am even happier that Mr. Lala has made a long term commitment to empower the girl child and the women of India and Pakistan. I have always believed like the father of the nation that only when India and Pakistan walk through the roads of time like two brothers will the world be a peaceful place to live in. More power to all those who support this vision!”

Indeed, having started in Pakistan in 1947, LALA has today grown to encompass seven diverse retail brands providing accessible summer; midsummer and winter fabric ranges. Today, with their multiple decades of seasoned experience, the LALA brand continues to provide quality material through custom prints throughout the year and has expanded exponentially within Pakistan, India, Bangladesh, the Middle East and the UK. The brand is best known for their seasoned experience in manufactured, producing and retailing quality textile with a commitment to principled trade.

For more information please visit:

www.facebook.com/lalaprints

Maybelline New York recently launched Colossal Kajal 12 Hour Formula in Pakistan

Maybelline New York recently launched the new 12 hour formula of its worldwide bestselling Colossal Kajal, in Pakistan!

The trend setting cosmetics brandMaybelline New York has recently launcheda ground breaking 12 hour formula of its renownedColossal Kajal, in Pakistan. One of Maybelline’s most celebrated products internationally, the launch of Maybelline’s Colossal Kajal 12 hour in Pakistan is in line with their global mission of bringing trends from the catwalk to the sidewalk.

The Extra Black Maybelline Colossal Kajal12 hour creates smudge-free bold lines that last for up to 12 hours. Fortified with 5 enriching ingredients; Olive Oil, Esters, Emollient Butter, Vitamin-E, Vitamin-C Derivative & Conditioning Agent,the new formula not only beautifies eyes, but soothes and nourishes them as well. The Maybelline Colossal Kajal is priced at only PKR 299/-

“At Maybelline New York, we believe in the importance of high quality productsat accessible prices. The Colossal Kajal 12 hour formula is exactly that – it is one of our bestselling products and we are excited to launch this here in Pakistan”.– said Moazzam Ali Khan, General Manager Consumer Products Divison, L’Oreal Pakistan.

“I highly recommend the new Maybelline Colossal Kajal. The new formula is creamy, soft and glides easily on my lids and has a deep black pigment that deliver intense color and the blackest shine with color that does not smudge or fade. The Kajal doesn’t sting the eyes as other Kajal’s tend to –now anyone can pull off the winged liner look easily as the Maybelline New Colossal Kajal features a unique tip that glides smoothly for even application. Coming to my favorite part, the Kajal stays on the eyes for a solid 12 hours!“saidRaana Khan, Maybelline’s Make-up Artist of the year.

Maybelline’s new 12 hour Colossal Kajal is now available nationwide in two color variants [black and turquoise] at all leading department stores at PKR 299/-.

For further information, please log on to:

https://www.facebook.com/MaybellineNewYork.Pakistan